The Hook, Meat, and Payoff: A simple structure for creating engaging content that hooks the reader, provides substantial content (meat), and ends with a satisfying payoff.

The Hook, Meat, and Payoff: A simple structure for creating engaging content that hooks the reader, provides substantial content (meat), and ends with a satisfying payoff.

Overview What is the Hook, Meat, and Payoff structure? The Hook, Meat, and Payoff structure is a simple…

The Freytag’s Pyramid: A framework for dramatic structure based on Gustav Freytag’s analysis of ancient Greek and Shakespearean drama.

The Freytag’s Pyramid: A framework for dramatic structure based on Gustav Freytag’s analysis of ancient Greek and Shakespearean drama.

Overview Introduction The article explores the concept of the Freytag’s Pyramid, a framework for dramatic structure based on…

Before-After-Bridge (BAB): This framework starts by showing the audience their world before your product, what it could be after, and how to get there (the bridge).

Before-After-Bridge (BAB): This framework starts by showing the audience their world before your product, what it could be after, and how to get there (the bridge).

Overview Introduction The key insight of the article is the Before-After-Bridge (BAB) framework, which is a powerful tool…